“Design is not
just what it looks like and feels like. Design is how it works.” - Steve Jobs
As a passionate user of many different apple products over the last fifteen years, Steve Jobs has been a bit of a hero and a champion to me (along with millions around the world). A Champion of design: in making things just work, in form and function, in designing for people. Whether you know or care about the closed practices of Apple or not, there can be no denying the creativity and sheer innovation - the strive for excellence.
“Questions about whether design is necessary or affordable are quite
beside the point: design is inevitable. The alternative to good design is bad
design, not no design at all." - Douglas Martin
At GA Design NI, we believe that good design is important - whether it's for a phone, a computer or a house. We believe that the client, the user of the design should come first.
“A design isn’t finished until somebody is using it.” - Brenda Laurel